Manufacturer and distributor of slackline in France for ten years Slack.fr launched the collection of AntiPop t-shirts in March 2014. By the way, slacklining is a discipline which consists of walking on a balanced strap; The AntiPop collection is largely inspired by the world of slackline and balance. Between humor, derision and design, a new t-shirt is offered each month in a limited edition of 20 pieces. Labelled Fair Wear, the t-shirts are screen-printed in the small Strasbourg workshop of Batchou.com before being sold online on the Slack.fr
But the AntiPop universe extends beyond design and screen printing, because the designer behind the project has many cards up, as creating a t-shirt was not enough, he employs to create new visuals to promote each model on the web and in the form of postcards delivered with the t-shirt.
At Slack.fr values such as friendship and the sharing of experiences are fundamental. Slack.fr sponsors a team of slackliners, plus a growing number of ambassadors who represent and develop slackline around the brand. This small family has been created over the past 10 years by walking on straps above emptiness. AntiPop represents a little of this madness that characterizes them and their desire to continue to share such moments.
To know more :
http://antipop.slack.fr
http://laboutique.slack.fr/collections/shirts
