In today’s multi-channel retail world, clothing products are adorned with various labels and tags, each serving a distinct and essential purpose while also posing several challenges for the label industry. According to a new Global Info Research survey, the global demand for fashion and clothing print labels is forecast to expand at 7.1 per cent over the next five years. The printing industry is taking note of the bright outlook for the fashion label market. Both machine suppliers and converters are trying to evolve and meet current trends, which presents both obstacles and opportunities. Fast fashion is becoming more critical in today’s world. Businesses in this industry must be adaptable. The company will no longer waste too much time removing or repackaging products.
Challenges
Many factors influenced the development and competition of the clothing label industry. Fast fashion is becoming more critical in today’s world. Companies must act immediately to make their goods available for retail buying as shortly as possible to attract consumers and create a competitive advantage. Many well-known companies are having difficulty navigating the omnichannel marketing landscape. One out of every three garments bought is returned in the fashion industry. Managing returns, cutting costs, and speeding up the refurbishment process significantly impact the bottom line and customer experience.
Concepts like circular mode tend to start, and companies become more environmentally conscious and inform their clients. Changing the labelling of apparel to confirm the brand’s environmental pledge increases its prestige, not just with clients but also with prospective workers. In logistics, marketing and selling textile goods, clothing labels are becoming increasingly important.
Opportunities
While both digitalization and sustainability are obstacles, they also offer the most prospects for meaningful business change. Griffes Vivienne assists manufacturers in adapting to the new environment and assisting shoppers in connecting with it.
Retailers are constantly looking for labels that offer more than just product detail. Whether it’s to maximize inventory accuracy or combat piracy, manufacturers that provide intelligent labels to their customers are well-positioned for success. One opportunity is to be agile, responding rapidly to changing customer behaviour and digitizing processes as required.
The advantage is the ability to reticket and retag as required. Retailers and suppliers who will help supply products in as close to real-time as possible would gain a comparative edge. Cloud systems will also benefit here, allowing suppliers to handle the initial master ticketing and labelling, reducing the need for reticketing and retagging farther down the supply chain and speeding up product distribution.
The future
In terms of labelling, the clothing industry is the most forward-thinking. Expect to see the industry embrace cloud more often and quickly adopt revolutionary new methods like RFID. As a result, all reticketing and retagging can be performed on a smaller scale in the future, closer to the customer: in the shop or at the fulfilment centre handling online orders.
It isn’t to say the traditional printing houses are going out of business. Some printer jobs are so wide-ranging that they are still required. However, all those offices would require cloud tagging solutions over time. In short, the cloud has become increasingly popular for ticketing and tagging and an explanation for suppliers.
More environmentally conscious technologies will be needed, as will improvements in the usage of existing products and manufacturing processes, allowing for the development of more advanced and intelligent labels.
