Which packaging do you choose for your products? Beyond the simple protection of the products, the packaging has real marketing value for your business. It allows us to transmit the atmosphere and the values of the business. Used items like cartons, tapes, boxes, paper, colours, format, size, written information etc. Every single available detail is an opportunity to complete the substance of your product protection. Here are five foods for thought to make the right choice for your packaging.
1. Lean towards the economy
We have already noticed for some time that packaging is less and less loaded. The colours are more sober, the lines are more refined, only the important information can be printed, the amount of information is reduced to what is strictly necessary. Choose two colours maximum (black & white) and arouse the curiosity of your customers by communicating only a minimum of information on the packaging.
2. Choose recycled cardboard
Packaging used to look ugly and sad a few years ago! Today the packaging business is huge, boxes are available in different sizes, colours, quality with light weight in order to move easily and save the cost of shipping. The material used in packaging is plastic free, high quality, sober and slender, soft to the touch. Its appearance awakens our instincts and gives us the feeling of being close to nature and our origins. It inspires our sense of responsibility towards the protection of nature! Thus, make room for ecological awareness and eco responsible practices by choosing recycled cardboard packaging. It is available in different sizes, colours and quality, you can also print it, based on your products or business requirements. It is plastic free with an affordable price and you can use it for wrapping the gift items, bags and packing.
3. Prefer the vintage look
What ideas come to mind when you think “retro”? We often see supposedly outdated styles reappear for the simple reason that they have proven themselves and have been able to seduce. In addition, the “old-fashioned” genre reminds us of traditions and values and creates a sweet nostalgia in us. Indulge yourself, and showcase the authentic side of your product with a vintage-looking packing like brown cartons box.
4. Offer reusable packaging
Another eco-friendly practice: packaging which can be given a second life! What a pleasure to be able to reuse the packaging items like boxes, wrap paper etc of a product that we have purchased to store and organize the multitude of small objects that we find in our drawers and cupboards! So think about what your customers can do with the packaging after purchasing. It will help to reduce the impact of the environment, which is our need nowadays.
5. Choose high-end packaging quality
Why not choose luxury packaging for an everyday product? Luxury makes us dream, it gives us the feeling of taking care of ourselves, it enhances our business, it is plastic free. The packaging therefore becomes a plus, extending the customer’s experience and making it memorable with the help of high quality items like printed paper, bag, box etc. Wrapping your product in an opulent container will make your customer feel like they’re in abundance and give peace to their mind.
